Seaport BUS C150 Final Exam – 15th Ed.

Seaport BUS C150 Final Exam- 15th Ed.

Correct Question: In the AIDA concept, the D indicates:

Correct Question: At which level of brand loyalty is advertising often used heavily to promote a product?

Correct Question: When potential buyers of a product are dispersed geographically a pulling promotional strategy should lay emphasis on:

Correct Question: An example of a company that relies heavily on direct selling is:

Correct Question: Public service announcements are:

Correct Question: Marketing channels play a key role in marketing strategy because they:

Correct Question: Vending machines are an example of:

Correct Question: To grow profitably in a competitive environment, a wholesaler must:

Correct Question: The process of collecting information about the external marketing environment is called:

Correct Question: Which of the following is a reason why sponsorships have grown in popularity in the last ten years?

Correct Question: The function of informing, persuading, and influencing the consumer’s purchase decision is called:

Correct Question: Brand recognition as a stage of brand loyalty occurs when:

Correct Question: Because direct marketing is interactive, it:

Correct Question: In the 1950s, discount stores delivered lower prices in exchange for:

Correct Question: The two critical components of distribution strategy are _____ and _____.

Correct Question: Which of the following is a means of conducting a personal selling effort?

Correct Question: Which promotional tool would more likely be used by a company adopting a push strategy of product promotion?

Correct Question: Business purchasers usually prefer to buy from:

Correct Question: Jim stops at the local convenience store on his way home to buy a six-pack of beer. He goes in thinking he will purchase his usual brand, but ends up buying another because it is on sale. What stage of brand loyalty is Jim presently at?

Correct Question: A global brand generally is defined as:

Correct Question: An effective promotional strategy designed to influence a retailer or wholesaler to carry a new brand would be a(n) _____ strategy.

Correct Question: The Kirkland brand is owned by Costco, and the products can only be purchased at Costco stores. Costco contracts with manufacturers to produce and package products under the Kirkland name. This arrangement is called:

Correct Question: Which of the following is the most frequently used form of direct marketing?

Correct Question: Which statement concerning telemarketing is correct?

Correct Question: Generic products are:

Correct Question: After identifying a target market, a retailer must:

Correct Question: The added value that a certain brand name gives to a product in the marketplace is called brand:

Correct Question: Which of the following retailers is an exception to the wheel of retailing?

Correct Question: An offering within a product line, such as a specific size of liquid detergent, is known as a(n) _____.

Correct Question: Patricia calls a firm’s 800 number and expresses her reaction to a recent television ad. This is an example of:

Correct Question: Guerrilla marketing can best be described as:

Correct Question: The _____ is at the heart of integrated marketing communications.

Correct Question: Which group of activities is considered to be a form of sales promotion?

Correct Question: Which of the following is a disadvantage of guerrilla marketing?

Correct Question: A characteristic of a good brand name is that it should:

Correct Question: As a part of the promotional campaign for a product, online video clips help to:

Correct Question: Movement of products through more than one marketing channel to reach the same market is:

Correct Question: Small appliances and related products bearing the General Electric brand are only available through Wal-Mart stores. This type of product distribution strategy is called _____ branding.

Correct Question: A _____ provides space for permanent showrooms and exhibits, which manufacturers rent to market their goods.

Correct Question: Licensed goods manufactured abroad and then sold in the U.S. market in competition with U.S. counterparts are called _____ goods.

Correct Question: A company’s ability to market a product successfully at a higher price is directly related to its:

Correct Question: When Frito Lay introduces a new flavor of potato chips, it is likely to focus on _____ in its promotional mix.

Correct Question: One of the advantages of the direct mail medium is that:

Correct Question: _____ refers to the amount a retailer adds to the cost of a product to determine its selling price.

Correct Question: The primary factor that attracts a consumer to a generic product is:

Correct Question: Direct selling is more common:

Correct Question: An integrated marketing communication strategy begins with:

Correct Question: Acceptable promotional practices in the marketplace are ultimately determined by:

Correct Question: All of the following retail stores would be found at a power center except:

Correct Question: The traditional marketing channel for consumer goods proceeds from producer to:

Correct Question: If Procter & Gamble were to introduce a value-priced brand of laundry detergent, they should:

Correct Question: Persuasive advertising:

Correct Question: The most intrusive form of online advertising is _____.

Correct Question: Which of the following is one of the nonpersonal elements of the promotional mix?

Correct Question: Although research shows that most consumers dislike the practice of telemarketing and more than 191 million have signed up for the national Do Not Call Registry, organizations still use telemarketing because:

Correct Question: A major challenge with product-line pricing is that:

Correct Question: At present, long-distance telephone services and wireless carriers are both tending to adhere to a:

Correct Question: One of the major benefits derived from target-return objectives is that they:

Correct Question: Which of the following is true of missionary selling?

Correct Question: Penetration pricing is sometimes referred to as _____ pricing.

Correct Question: The most expensive sales method overall is:

Correct Question: All of the following are advantages of television as an advertising medium except:

Correct Question: The global pricing strategy that allows the greatest flexibility in setting prices to reflect local marketplace conditions is:

Correct Question: Which of the following is not a function of relationship selling?

Correct Question: A product’s market price is ordinarily the:

Correct Question: The PIMS project revealed that the two most important factors influencing profitability were:

Correct Question: Which of the following is a part of the consultative selling process?

Correct Question: Which of the following was rendered invalid by the federal Consumer Goods Pricing Act of 1975?

Correct Question: Radio Shack is advertising Sirius satellite radios as gifts for the holiday season. The television ad benefits both companies and is an example of _____ advertising.

Correct Question: The type of advertising that seeks to develop initial demand for a newly introduced good, service, organization, person, place, idea, or cause is known as _____ advertising.

Correct Question: The pricing strategy that permits marketers to control demand in the introductory stages of a product?s life cycle and then adjust productive capacity to match changing demand is known as _____ pricing.

Correct Question: Some advertisers try to avoid problems with celebrity endorsers by using cartoon characters as endorsers. One drawback of using such cartoon characters is:

Correct Question: The exchange value of a good or service defines its:

Correct Question: A pricing policy that assumes that some prices are more appealing than others is known as _____ pricing.

Correct Question: Jamie works for a local bank. Whenever a new customer opens a checking account, Jamie makes sure to mention some of the other financial services the bank offers. Jamie is engaged in:

Correct Question: An example of odd pricing would be:

Correct Question: Pharmaceutical companies frequently use _____ to market their product.

Correct Question: All of the following statements regarding cooperative advertising are correct except:

Correct Question: The Robinson-Patman Act specifically prohibits:

Correct Question: When Bufferin advertises that its products have a greater pain-relieving effect than aspirin or Tylenol, it is using _____ advertising.

Correct Question: The type of advertising that strives to reinforce previous promotional activity by keeping the name of the good, service, organization, person, place, idea, or cause before the public is _____ advertising.

Correct Question: Because it involves the use of a high price relative to prices of competing products or services, the skimming pricing strategy is sometimes referred to as _____ pricing.

Correct Question: Personal selling can be broadly defined as:

Correct Question: Discounts off the list price given for prompt payment of the invoice may be classified as _____ discounts.

Correct Question: Many credit cards offer so-called “teaser” rates — low introductory rates that rise after a few months. The use of teaser rates is an example of which type of pricing objective?

Correct Question: Which type of ads typically lose their effectiveness very fast?

Correct Question: Which federal agency reversed its stand on comparative advertising after realizing that competition drives down prices?

Correct Question: Oriental Insurance promotes identity theft insurance with an advertisement that warns of stolen credit cards and falsified social security numbers. Which appeal is being used in this commercial to motivate the viewer to act?

Correct Question: A series of related but different ads that use a single theme and appear in different media within a specified time period is an example of a(n):

Correct Question: The role of a sales representative in the promotion process has changed from that of persuader to that of:

Correct Question: Retailers such as Home Depot and Lowe’s, who offer to meet or beat the best price offered by their competitors, use the strategy of _____ pricing.

Correct Question: Which of the following is an inappropriate pricing objective for a not-for-profit organization?

Correct Question: The part of the sales process consisting of identifying potential customers is called:

Correct Question: Prestige pricing objectives emphasize:

Correct Question: In general, marketers that participate in comparative advertising:

Correct Question: The process of qualifying a sales prospect:

Correct Question: The two biggest spenders on advertising in the United States are:

Correct Question: Which of the following can be categorized as a tariff?

Correct Question: Compared with broadcast networks, advertising on cable gives marketers access to _____ target audiences.

Correct Question: According to studies, consumers respond with suspicion to:

---

We are ready to write this paper for you from scratch.
Place an order for this assignment or any other paper with us. We guarantee that the paper will be delivered within the specified deadline. We also have a personalized customer support and you will be able to communicate with your writer throughout the order preparation process. Thank you for choosing us.