International Marketing Strategy malta case study
International Marketing Strategy
We Write Essays For Students
Tell us about your assignment and we will find the best writer for your paper
Write My Essay For MeTask 1 – 25 Marks
Critically assess the cultural diversity of Malta in terms of being:
- a) A suitable place to establish a new English language school (13 marks)
- b) A suitable place for students from around the world to base their English language
studies (both short-term, 2 – 3 weeks and long-term, up to12 months) (12 marks)
Task 2 – 25 Marks
- a) Critically assess how a new English language school establishing itself in Malta
might market itself in order to compete with forty other English language schools.
(8 marks)
- b) Develop a draft International marketing plan for the first 12 months of the
new English language school, using an academically accepted marketing
planning structure/format. (17 marks)
Page 5 of 6
International Marketing Strategy © NCC Education Limited 2015
Task 3 – 25 marks
The need for practical market intelligence is extremely important to the private
investors in the new English language school in Malta. Develop a market research
plan, outlining your research objectives, considered sample, and selected
methodologies, etc., and outlining the anticipated market intelligence you expect to
be able to establish including information and a discussion on the proposed market
entry strategy. You should also critically assess the limitations of the different
aspects of this plan. It is important that, in answering this task, you offer full
justification and reasoning for each and every point you make.
Task 4 – 25 Marks
- a) Critically assess the factors that influence the buying behaviours of potential
consumers (using an appropriate model), as the new English language school
targets potential students from around the world. The initial target markets for the
new college are Italy, Turkey, Russia, Libya and Tunisia. (10 marks)
- b) What specific areas of segmentation and pricing might be of strategic importance
to the owners of the new school, in terms of the highly competitive Maltese English
Language studies market-place? (15 marks)
Page 6 of 6
International Marketing Strategy © NCC Education Limited 2015
Guidance
Complete all the tasks in order. Consult with your tutor if you are uncertain about any
aspect of the assignment.
Submission requirements
A single word-processed document containing all reports and other documentation
i.e. explanations, output reports and page images of graphic tools etc. pertaining to all
tasks.
The word count is 3000 words, not including the appendices.
The document should be properly structured with a bibliography (online and literature
sources) and appendices (where necessary). Refer to the Assignment Presentation
Requirements on Campus for more information (see front cover).
Produce clear and specific reasoning to justify answers.
An electronic copy of the document must be submitted to NCC Education by email
using this address: level7assessments@nccedu.com
Work containing viruses, or work that cannot be run directly, will result in a fail grade
being awarded for this assessment.
Candidate checklist
Please use the following checklist to ensure that your
Struggling with paper writing? Look no further, as you have found the ideal paper writing company! We are a reputable essay writing service that offers high-quality papers at affordable prices. On our user-friendly website, you can request a wide range of assignments. Rest assured that our work is entirely original. Each essay is crafted from scratch, tailored to meet the precise requirements of your assignment. We guarantee that it will successfully pass any plagiarism check.
Get Your Assignments Completed by Expert Writers. Hire Essay Helpers for Any Task
Order essays, term papers, research papers, reaction paper, research proposal, capstone project, discussion, projects, case study, speech/presentation, article, article critique, coursework, book report/review, movie review, annotated bibliography, or another assignment without having to worry about its originality – we offer 100% original content written completely from scratch