Education Abroad
Unit: IMS – Level 7
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Write My Essay For MeInternational Marketing Strategy
Assignment title: Education Abroad
December 2015
Important notes
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to set out your assignment. These can be found on the NCC Education
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the Advice section.
You must read the NCC Education documents ‘What is Academic
Misconduct? Guidance for Candidates’ and ‘Avoiding Plagiarism and
Collusion: Guidance for Candidates’ and ensure that you acknowledge all the
sources that you use in your work. These documents are available on
Campus. Click on Policies and Advice in the left-hand menu and look under
the Policies section.
You must complete the ‘Statement and Confirmation of Own Work’. The
form is available on Campus. Click on Policies and Advice in the left-hand
menu and look under the Policies section.
Please make a note of the recommended word count. You could lose marks
if you write 10% more or less than this.
All electronic media will be checked for plagiarism.
Page 2 of 6
Introduction
Scenario:
You have been asked to join a team of advisors from the European Union in Brussels, as
the team’s International Marketing Strategy Specialist. The team is to advise the
governments of new member states, which have joined the European Union, about
developing Further and Higher Education facilities in their countries. The first country the
team is to work with is the Island of Malta, in the middle of the Mediterranean Sea.
Your key role will be to produce a report, addressing the critical assessment of the
positives and negatives that a new private English Language school may experience in
entering and establishing itself into the Maltese English Language schools market-place.
Your report should be addressed to the Directors of The Regal English Language School,
Malta. The Regal College is a United Kingdom group of businessmen who are keen to
invest in Malta through the establishment of a new English Language School
Assignment – Education Abroad broad
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