You will demonstrate understanding of global markets

You will demonstrate understanding of global markets and the criteria for selecting target markets.

You will conduct target market selection in the selected region of the world.

You will critically appraise the environmental factors prevalent in the selected country using, for example, SWOT analysis.
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You will write a global business plan, as a consulting firm would, providing sufficient information about the country that can be used by firms or individuals interested in doing business there.

l randomly select one of the following regions of the world. Within each region, Student will select TWO countries and develop a business plan. This business plan will indicate what products or services one should be selling to these target countries.
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North America OR South America

Western Europe OR Eastern Europe

In this activity, you student will explore a variety of environmental factors prevalent in the selected countries to determine their suitability for the introduction of a particular product or service. Among these should be:
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Geographic,

Socio­cultural,

Political and legal,

Economic, trade and monetary,

Competitive factors

To complete the global business plan, each group will need:?

The required textbook.

Other supplemental sources of your choice.

Access to relevant websites including the following:
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Geert Hofstede: www.geert­hofstede.com/

World Factbook:www.cia.gov/cia/publications/factbook

Transparency International:www.transparency.de?

Foreign Policy:www.foreignpolicy.com/?

Business Plan handout