You are a busy Chief Marketing Officer, but you realize that in just three weeks you will have to present your first marketing plan, so you continue to move forward.
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You’ve identified your opportunity and developed a marketing strategy, segmented your market, identified a profitable target market to pursue and have a good understanding of the market needs.
Week three introduced you to the concepts of product and service differentiation and the process for new product introduction.
In week six you should start to apply these concepts by designing the specific product and service attributes which will attract customers to your new product.
Your marketing plan will be about 50% of the way to completion, once the product or service attributes are defined.
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