Tourism Industry

This assignment is based on the Tourism Industry. You will need to access current information on the industry and conduct the following tasks:




  1. Analyse the external environment of the industry using appropriate strategy tools (PESTEL). Identify the main opportunities and threats arising from environmental change and assess key drivers for change for the industry.

PESTEL analysis (35 marks)

Opportunities and Threats           (10 marks)

Key drivers for change   (5 marks)

(Total 50 marks)


  1. Using Porter’s Five Forces Model analyse the competitive environment for the Industry. Explain how these forces might be expected to drive the industry’s profitability (attractiveness).

5 Forces               (40 marks)

Industry attractiveness (10 marks)

(Total 50 marks)


  1. a) You can use any relevant sources providing all sources are properly referenced. Of particular relevance are sources like Keynotes, Mintel and the FT.
  2. b) Your assignment should not exceed 2000 words (excluding appendices).
  3. c) The main purpose of the assignment is to demonstrate your understanding and application of the concepts used in the module.


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