Sunset Grill at Blue Case Study Example | Topics and Well Written Essays – 500 words – 1

Sunset Grill at Blue – Case Study Example Melhuish recognized that during the first year of operations and even when his franchise managed to break even, he was struggling and leaving money on the table. With new ideas, ready to implement before the summer will help reduce queues and get the operations fully on track. Data collection shows that the most burdensome queues are during the weekends. To alleviate this, Melhuish is planning on hiring a part timer food runner. The food runner will deliver the food from the kitchen directly to the table, saving the servers time and energy. This addition to the staff, even on a part time basis, would increase daily table turn over by five to ten percent. Melhuish is considering on adding a menu boards around the restaurant. One would be above the open concept kitchen and the other would be electronic near the front entrance. Both boards would be strategically placed so that those waiting would have the option of looking over the menus prior to sitting down. By the time the customers were seated, they would know what they wanted to order. This would reduce the amount of ordering time by up to 10 minutes. Melhuish believes the electronic menu boards could also be useful in promoting a few high-margin items. In response to customer complaints, Melhuish brainstormed the idea of allowing substitutions to certain menu items. Currently, the policy of no substitutions is strictly enforced. Data shows that allowing substitutions on certain menu items or during shoulder seasons would increase the preparation time from 5 minutes average to 6 minutes average. This small amount of time, is not a very big change in comparison to the advantages of allowing certain substitutions and satisfying customers requests / complaints. Another way to help reduce wait times is to add additional seating to the restaurant. Melhuish is considering increasing capacity by converting the

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