Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation.
There are a number of techniques that can be used to create a quick strategic overview of the company.
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SWOT analysis is an example of such a technique.
SWOT analysis is based on the assumption that an effective strategy derives from a soundit” between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats).
A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.
With the information above and other research, conduct a SWOT analysis on the company you selected.
The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.
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