Starbucks Competitive Advantage Compared to Current Trends

Starbucks Competitive Advantage Compared to Current Trends

Starbucks Corporation is a chain of coffeehouses that got its start in 1971 in Seattle, Washington. Today the company is far from those humble beginnings as a small storefront brewer in the Pike Place district. The Corporation currently operates over two thousand stores worldwide in places such as the United Kingdom, Canada, China, and Japan. Even though the company proudly brews some of the finest coffee beans that the world has to offer that is not the only thing they are selling or what has made them such a success.
Starbucks Competitive Advantage Compared to Current Trends
In today’s growth with advanced technology, Starbucks marketing strategy must utilize innovation to keep up with the competitive market. The company’s products and services retained its competitive advantage edge, as Starbucks continues to be known as the leading roasted coffee beverage shop worldwide, as well as a provider of superb customer service satisfaction. The firm launched a mobile application designed to build the usage of payment structure via smartphones that give potential and existing customers a reward loyalty program. This user-friendly and easy functionality allows the customer purchase of products and services faster. Starbucks’ smart early investment in Square, a credit card payment application system made its ordering system convenient, secured safety and comfort. This advantage furnishes a tremendous benefit for its targeted consumers. Furthermore, its loyalty program has exponentially increased to attract more repeat customers. Customers who join the loyalty program receive a Starbucks Membership that will allow buyers to earn points by using a card, codes or mobile applications during any Starbucks purchased sold by his or her local grocery stores (Cooper, 2014). As Starbucks continues to attract new and existing customers, the need for food and beverage expansion will be another advantage to ensure the wants and needs of customers are met. In regards to Starbucks food market, Kalogeropoulos (2015) stated, “Food has been stuck at 19% of the retailer’s sales for years, but management sees that figure climbing toward 25% of sales in the coming years. The shifts of newer trends will provide opportunities to generate additional sales revenue during slow hours of service in the day such as lunch and dinner.
Target market
In the United States alone, the Starbucks