Screening the Business Idea and Business Model

Screening the Business Idea and Business Model

Screening the Business Idea and Business Model
The final project will be a Screening the Business Idea and Business Model Paper. The Final Project will contribute25% to
the course grade.

Focus of the Final Project
In an eight- to ten-page, not including title page, reference page and appendix, present a reflective paper on the
feasibility of an original business idea and business model by using a screening inventory. The final project requires at
least five peer reviewed resources. Note: this is not a business plan. The paper should include a screening inventory with
supporting rationale to specifically address the following elements:
�Describe an original business idea and how the specific idea will meet an unmet need.
�Summarize the product or service.
�Explain the Value Proposition and how the need will be met.
�Illustrate the Business Model and identify what criterion supports the model selected.
�Examine the Market Size and Growth. Compute a large enough market potential for the venture to be profitable and examine
the potential for growth.
�Identify the Competitive Advantages and predict what will make the venture stand out among competitors within industry.
�Analyze the Management corps and examine the skills needed of an entrepreneur and team to develop venture.
�Assess the Revenue/ Growth Projections and compute how long it will take to become financially viable.
�Determine Financing Requirements, including an assessment of the financing requirements to begin operations.
�Prepare a summary of possible mitigating strategies. Identify specific supporting information that will enable the
potential of the business idea to develop into a viable venture and overcome any risks.
Writing the Final Project Paper
The Final Paper
�Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the Ashford
Writing Center.
�Must include a cover page that includes the following:
?Student�s name
?Course name and number
?Title of paper
?Instructor�s name
?Date submitted

Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use at least five peer-reviewed sources, including a minimum of two from ProQuest Entrepreneurship.
Must include, on the final page, a reference page that is completed according to APA style as outlined in the Ashford
Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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