Fall 2015

Persuasive Speaking Assignment (External Audience)



You are at an industry convention and have been asked to introduce your company’s initial product/service as the keynote speaker.  Craft a short persuasive sales pitch to this large audience of over 1000 potential customers to try to convince them to purchase your product/service.

Preparation & Execution:

  • Develop a 90 second speech that strives to find the appropriate balance between describing the features of the product/service itself and the actual benefits of the product/service to the customer.
  • Ensure you have adequate logos and ethos and a strong beginning, middle, end structure to guide your audience.
  • The expectation is for you to speak without reading from a script. In other words, no notes.
  • For additional tips, please refer to the “Persuasive Speaking” section on pages 189-219 in “A Pocket Guide to Public Speaking”.



The Persuasive Speaking Assignment (External Audience) will be graded on a 100 point scale (see scoring rubric below).

Persuasive Speaking Assignment (External Audience) Scoring Rubric

Category Scores (1-100 Scale with 100 being the highest)





Final Score (Average of Category Scores):


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