MKT-450 Week 5 CLC – Market Simulator – Marketing Plan

MKT-450 Week 5 CLC – Market Simulator – Marketing Plan

Marketing Management – Marketing Channel Strategy and Management

Grand Canyon University

This is a Collaborative Learning Community (CLC) assignment.

As your team continues to proceed through each quarter of the Market Simulator, it is essential to prepare an outline for your marketing plan. In the previous topic, each member of the group indiviudally developed a summary of the current status of the product. Consider all members’ summaries before beginning on a group marketing plan. The marketing outline will reflect each of the following concepts:

Executive Summary

Review of Financial and Market Performance During the Previous Year Assessment of Current Situation and the Market

Marketing Strategy for the Next Year in the Business (What will it take to get ahead or stay ahead?)

1. Brand strategy

2. Pricing strategy

3. Advertising strategy

4. Sales channel

Pro Forma Financial Projections (Quarters 1-8)

Hint: Copy the pro forma in the simulation for quarters 1 to 4 into Excel and then add information/data for quarters 5 to 8.

Tactical Plan: (Quarters 1-8)

The tactical plan should articulate what is planned for each quarter, e.g., Q6-open three offices, Paris, London, and New York. Each office will staff 5 employees, one service and four sales personnel, with two sales staff for priority 1 and 2 target markets, at a determined cost. The reader should then be able to see the cost entry on the pro forma. In effect, every planned expenditure shown on the pro forma should include an explanation on the tactical plan. Revenue should reflect: how many units, at what price, are projected? What is cost of goods sold?

The outline for the marketing plan will require a developed written summary (500-750 words), a table to assess the current status with in the market, and the use of Excel.

APA format is required for essays only. Solid academic writing is expected for all presentation formats, and in-text citations and references should be presented using APA guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

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