MKT 442A Assignment

MKT 442A Assignment

  •  How would you construct a PR audit?
  •  How much influence do you think public relations practitioners have on public opinion? Defend your answer with examples.
  •  What questions does organizational theory suggest you need to ask about an organization’s communications climate before you go to work there, or work with the organization as a client?
  •  What media are your major sources for news? Why? What theory or theories explain this best?
  •  Do communication theory models created and tested in the USA apply in other cultures?

Answer upper questions one by one, each answer need be one paragraph, 3-4 sentences. Reference can be use from book and outside sources and make sure quote clearly. PS:  the file is the PDF version textbook.

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