MKT 442A Assignment
- How would you construct a PR audit?
- How much influence do you think public relations practitioners have on public opinion? Defend your answer with examples.
- What questions does organizational theory suggest you need to ask about an organization’s communications climate before you go to work there, or work with the organization as a client?
- What media are your major sources for news? Why? What theory or theories explain this best?
- Do communication theory models created and tested in the USA apply in other cultures?
Answer upper questions one by one, each answer need be one paragraph, 3-4 sentences. Reference can be use from book and outside sources and make sure quote clearly. PS: the file is the PDF version textbook.
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