Question 1
What is meant by a sales promotion trap or spiral? Evaluate the promotional war that has developed in the fast-food industry as of various competitors promote their $.99 or dollar menus. What are the options for companies in deciding whether to participate in the promotional war? Be complete in your answer and use specific examples.
Question 2
Research studies have indicated that cause marketing can actually lead to increased intention to purchase a brand. Explain why this is the case and provide examples that you feel may be pertinent. Give at least three examples of cause marketing.
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