Ken limited company leadership and marketing

Ken limited is a company that is designed to make use using fabrics, cultural colors and other materials from a range of cultural backgrounds globally. Customers will also enjoy a wide variety of cultural decorations. The company aims at establishing retail shops in every state to ensure its customers obtain products in their own convenience. The company plans to promote its products through social media platforms. Ken limited will also embrace the use of Corporate Social Responsibility for its employees, environment and the community at large. The success of a company requires appropriate leadership styles, control and diversity of workers within the organization.

An effective company is one that its managers understand how to manage and control. Control is aimed at motivating employees and directing them performs their duties. Control is practiced by the management to achieve certain defined goals within a stipulated period. The first process involves setting performance standards expressed in both quantitative and qualitative terms. Quantitative is concerned with revenue to be earned, units to be produced and sold, cost to be incurred amount if inventories that should be maintained and time spent to undertake a particular task. Qualitative standards involve motivating employees, labour relations, quality of products and goodwill. The second step is measuring performance where supervisors prepare reports on the performance of the employee, measuring various ratios such as debt turnover, gross profit and current ratio, ascertaining the progress made through determining the number of units and increasing the market share. The third process involves comparing the actual performance and standards, for example, the performance of the marketing team in terms of units sold and standard output. Analysis of deviations is the fourth step and the last step involves taking corrective action to control the deviations.

Ken Limited will apply the use of output control because it helps managers identify tasks that are complete by having measurable output. Managers are also able to set individual targets for their employees to achieve making it easy to monitor performance against the goals. Output control also helps in evaluating if goals have been met and enhance taking corrective measures. Managers are also in a position to configure their work environment and match certain contingencies that they face. Output control is also appropriate when the company requires the units to respond to changes in the market they serve. Bureaucratic control is disadvantageous for the company since it limits the ability of the employees and hinders flexibility within the premises. It also reduces levels of employee motivation which can greatly affect performance. Bureaucratic performance can be costly. Behavioral control systems can be inappropriate when the job gets more complex for example the tools to use and training to undergo.

Transformations leadership style is appropriate for the business because Ken Limited is at its startup levels and employees should be motivated. Transformational leadership is appropriate because a transformational leader can encourage other, provide support and recognition, stir other people’s emotions, has high expectations, inspires individuals to reach to improbable and helps individuals look beyond their selfish interests.

Surface level diversity is heterogeneous characteristics of an individual based on their age, race, sex and ethnicity while deep level diversity includes an individual’s internal characteristics for example habits, attitudes, personality, attitudes, values and skill level (Cunningham, 2015). Having both surface level and deep level diversity in the workplace helps resolve conflict because it results in team orientation, which is a person’s propensity to function as part of a team.It also encourages innovation and extraversion.

Conclusion

The success of a company requires set control measures, leadership styles and diversity. Using output control will enable the company to take corrective actions and also helps the set goals for individual employees. Transformational leadership is appropriate for a startup business since such a leader motivates the employee to perform tasks. Diversity results in decreased conflicts and encourages innovation.

 

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