International Marketing UNIQLO Custom Essay

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List of sources: Indicative Reading List:

Usunier, J-C, and Lee, J. (2013) Marketing across Cultures, 5th edition. Harlow: Pearson Education.
Tadejewski, M. and Brownlie, D. (2008). Critical Marketing. Wiley/UK
Masaki, Kotabe. (2010) Global Marketing Management, 5th Edition, Wiley, UK
Mead, R; and Andrews, T G (2008) International Management: Beyond Culture. Wiley/UK.
More books on Global Marketing

Journal articles:

Harvard Business Review
Journal of International Business Studies
Journal of International Marketing
Journal of Marketing
Journal of Macromarketing
Management Decision
International Marketing Review
McKinsey Quarterly
Journal of World Business
European Journal of Marketing
Tourism Management
Business Strategy Review
International Business Review
Journal of International Management
Management International Review
Journal of Business Research
Journal of Consumer Culture
Journal of Consumer Research

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