Internal communications Development Practitioners

The demographics of the workforce keep changing day by day. All genera rations and groups of works need better internal communications strategies due to the changing demands. The progressive organization is one that has a complete and self-running communication strategy, thus leading to the satisfaction of customers’ needs and wants. Through communications, barriers to excellent performances of tasks at the workplace will be eliminated.The result will be that the organization will be able to realize its set goals and objectives within a manageable scope. Organizations should strengthen the relationships of workers through internal communications. Many challenges crop up in the event of the changing environment of the industry. The different situations organizations go through today are not permanent. Excellent leadership and management are essential parts of change. In the event of changing structures managers are supposed to be aware of the following aspects of change. Primarily, many organizations, especially through Human resource have functional approaches to managing employees with the sole aim of saving time and achieve the desired goals in the most cost-effective manner. This can be realized  through the use of various approaches including technology application in task performance

 

 

1. Creating a strategy for communicating change at west publishing

Strategies for communicating change in the organization are essential for the successes of the business.Dan, in this case, seemed secretive of his idea at first.He shared the concept with Bosworth while in the car going home. A limitation that Dan had is that the strategies he used to affect the change the company was not appropriate as such. Generally, what is being developed in this communication aims at generating gains from performance in an organization and illustrates the effectiveness of the organization to meet the desired goals, Burke (2004).The following are my ways through which I would have communicated change in the west publication.

Establishing an up and down communication strategy

A strong structure of change and organizational development leaves the organization at a point that its focus to push in getting the tasks done and realize this through teamwork.Upward communication can be difficult for many employees. The strategy is structured and distributed to touch all critical points including the stakeholders and the lowest level employees that will enable a member of the organization in comprehending their duties towards contributing to the betterment of the organization and achieving the set goals and objectives.Dan should have considered the complexity of the company so that he could develop a strategy that would have accommodated all employees in the communication process. Reduction of beurocracy at west publishing would be critical in realizing the workability of the communication system at hand.

 

 

                       Creation of an internal brand

Through internal branding, it would be straightforward for the members of the organization to familiarizethem with the impending change. This would help in building awareness and sorting out the change program in the meantime.Branding gives the employees morale byensuring that the employees feel to be part of the change process.

Through the internal brand, the management will be able to cut through the noise in the corporate that will assist in making the staff here and see the needs of change of the company.The communication and relations managers at west publications should have a strict interface in using corporate templates that include images, colors, and brands that communicate the same change.

                        Developing a strategic design

The analysis of the contextual nature of the audience (employees) will determine the success of the strategy used during the communication of the change process.The following are the three critical keys I would consider when communication change, given the contextual nature of members at west publications.

• Persuading employees

My first step would be to convince employees to embrace the change for good.Flamholtz (ET, at 1995) asserts that what dictates an individual’s attitude towards an object or a situation is the attitude towards that issue. The evolution of change and its practices in organizations aims at improving efficiency by way of arbitrating problems and providing an enabling environment in handling these challenges.This would include narrating to the employees of the benefits of the change.

• Proper distribution of communication resources

Such an initiative aims to sustain the nature of change in the organization. Through thiswould tell the employees?

1. The need for change
2. Explain to them that the difference is a remedy for their issues and concerns

• Transfer the Knowledge

The logic for the presence and existence of a leader is problem-solving ad impacting knowledge. There is no predicament that it too huge to run away from. This means that leaders should always be ready to encounter problems, sometimes within the same day hourly.The issue concerning the change process can well be communicated through various means. Through training and in-service seminars organized by the management, I will use such a forum in developing skills and competencies among the employees. Another approach that I will use is by creating awareness to the employees about the importance of the aims of the project. This will assist the employees in making sound judgment in the changes the organization will uphold. Knowledge can as well be impacted through competitions and abrupt rewarding of the performing employees.

2. How do changes in the workforce affect how Cassidy ought to think about communicating the new policy

The corporate communication at west wood for a long time had relied on the communication personnel, which was small in size.The communications office was centralized and heavily depended on reaching to employees in town hall meetings.To add, communication was not so much online on the Westwood’s internet.Communication was through desk drops.Cassidy ought to have thought of that kind of workforce before paradinghis mind to the newsrooms about the changes in the company, before reaching out the C.E.O.      To Bosworth, the information was news that made her decide that Dan Cassidy and her boss were to take the heat on(pp. 202). Communication was not well done in the first place as the employees who were to face the effects of the two change programs were unaware, “Although the COE was very much against the two programs that were about to be implemented, she had been convinced by both Callahan, the head of Human resources , and her board of directors that something had to be done immediately, or the company itself would be at risk (pp. 201)”.

3. The advice I would give to Cassidy about communication to employees.

Both public and private business institutions experience a change in different ways, ranging from environmental, technological and policy issues. The mentioned forces pose a significant and visible challenge to many organizations, forcing them to revise the current strategies and operational systems. There are some instances and places that have a high demand for skills and excellent performance in tasks undertaken. Organizations hardly fall drastically as human beings would due to their attitudes, in fact, many organizations never get destroyed, but they can be reconstructed and restructured to meet the goals desired. Dan ought to have done the following to communicate effectively to the employees about the change.

• He should have made time for a face to face meeting,

Dan would have held regular meetings with the employees so that he could have an idea of what the employees were feeling toward the pending changes he wanted to introduce in the company.The most important thing that can be achieved through these meeting is that the employees will get opportunities to ask the management the pressing questions that they have (pp. 190)

 

 

• Dan should have communicated through oriented publications.

Publications can act as proper ways of communicating as well as proof of the event that would have taken place.Dan ought to have communicated through internal memorandums of the company. This means that approval of the plan would be from top to bottom.Other forms of publications would be through magazines and newsletters(pp. 99).

Conclusion

To increase or improve effectiveness in an organization, change need to be embraced in areas or departments that are less effective. Change is arrived at through organizational development strategies employed by an organization. The best competency a leader should enumerate is commenting and being a role model of the change, and adequately explain the employees the need for the difference.

Works cited

 

1. Flamholtz, E. Managing organizational transitions: implications for corporate and human resource management. European Management Journal.1995. http://hrpeople.monster.com/training/articles/142-the-organization-development-process
2. Internal Organization Development Practitioners: Where do they belong? The Journal of Applied Behavioural Science. 2004.

 

 

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