INF 103 Final Paper

Manifestation of Facebook and

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The Social Marketing Industry

The ways we communicate with each other and the way businesses communicate with us has been transforming exponentially since the beginning of the World Wide Web. In the past decade, social networking has taken communication technology to completely different level. Before 2002, prior to social networking sites like Friendster, Myspace, and Facebook, social communication online was rather rudimentary. Because of the simplistic natureof e-mail, blogs, and chat rooms, online businesses had very little information about each consumer’s areas of interest. Today, communication technology is becoming so advanced that websites will soon know whether it is more effective to display a Jeep Wrangler advertisement or a pet supply advertisement based on your previous conversations with friends

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