Identify a company in the consumer goods sector

Identify a company in the consumer goods sector, the company must be in Austria Custom Essay

Identify a company in the consumer goods sector, the company must be in Austria. The company’s products should be sold at supermarkets.. For example, craft…etc…

Aim: A study of the marketing environment of Company X

 Write a background that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to ‘sustainable practices-environment, society, resources use, etc.

.Competitors, suppliers, customers..

  •  Describe the product (s?) you are going to examine
  •  Describe the pricing, promotion and distribution strategies used by the company
  •  Compare the marketing mix to its competitors

The competitors must be at least 2 or more..

You must use two kinds of graphs to show the high, low quality for example; or to show strength, weakness of the products.

 Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspect.

Choose from 18 -20 references… Authoritative references…

Marking criteria:

Background and Introduction: 10%

Selection of company and product: 10%

Marketing Mix presentation and discussion: 40% (10 % for each ‘P’)

Competitor & SWOT Analysis (20 %)

Assessment of sustainability related strategies (15 %)

Conclusion (5%)..


Before you start wetting tell me what is the company you will choose to research about, what is the product you will choose.

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