When considering the role of technology and social media in wine tourism (winery or destination promotion) how will the net promoter score impact visitation long term? Does it build customer loyalty?
Choose to respond the following question, please submit 350 – 400 words, please be sure to cite any reference to the articles using full APA and feel free to include additional sources.
“Amplification of message” is the process by which visitors share and talk about their experience, influencing others to travel or purchase based on their recommendations. When considering the role of technology and social media in wine tourism (winery or destination promotion) how will the net promoter score impact visitation long term? Does it build customer loyalty? What is the ‘Potential Return on Investment’ (Destination Think, 2016)? Review the following links and/or documents below to support your thoughts.
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