Healthcare Market strategy

Healthcare Market strategy

Unit Assignment: Part 5 | Strategy

Unit outcomes addressed in this Assignment:

  • Differentiate guidelines for selecting alternative plans for the approval process.
  • Formulate techniques to maintain the strategic vision to the organization.
  • Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan.
  • Assess the balanced scorecard specific to the areas of finance, customers, process and learning.


  1. Create the strategic option utilized: either a differentiation strategy or a cost strategy.
  2. What externalities could affect the life cycle of the product or service.
  3. Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.
  4. Questions to consider:
  5.         Is some segment or group of patients or customers not being served?
  6.         Can the product/service be improved?

iii.        Can the product/service be distributed more efficiently, or can

  1.         Can the distribution access of the service mix be significantly increased?
  2.         Can the product/service be offered at a lower price to be more attractive?
  3.         Can a superior advertising campaign be mounted?
  4. Analyze which alternative branding approach will be utilized.
  5.         Blanket branding
  6.         Multibrand strategy

iii.        Reseller strategy

  1.         Mixed branding
  2.         Co-branding
  3.         Another entity

vii.        Push strategy

  1. Analyze your alternative pricing strategies
  2.         Skim pricing
  3.         Penetration pricing

iii.        Elasticity pricing

  1.         Cost-plus pricing
  2.         Price bundling


Submit Final Project Part 5 | Strategy

The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project.


References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.


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