Healthcare Market strategy
Healthcare Market strategy
Unit Assignment: Part 5 | Strategy
Unit outcomes addressed in this Assignment:
- Differentiate guidelines for selecting alternative plans for the approval process.
- Formulate techniques to maintain the strategic vision to the organization.
- Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan.
- Assess the balanced scorecard specific to the areas of finance, customers, process and learning.
- Create the strategic option utilized: either a differentiation strategy or a cost strategy.
- What externalities could affect the life cycle of the product or service.
- Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.
- Questions to consider:
- Is some segment or group of patients or customers not being served?
- Can the product/service be improved?
iii. Can the product/service be distributed more efficiently, or can
- Can the distribution access of the service mix be significantly increased?
- Can the product/service be offered at a lower price to be more attractive?
- Can a superior advertising campaign be mounted?
- Analyze which alternative branding approach will be utilized.
- Blanket branding
- Multibrand strategy
iii. Reseller strategy
- Mixed branding
- Another entity
vii. Push strategy
- Analyze your alternative pricing strategies
- Skim pricing
- Penetration pricing
iii. Elasticity pricing
- Cost-plus pricing
- Price bundling
Submit Final Project Part 5 | Strategy
The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project.
References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.
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