For this assignment, you will provide a description of the organization that will be used for your global strategy analysis. The definition of a business considers four dimensions: product (or service) function, technology employed, target market served, and geographic scope. Remember that the information collected and discussed here will be aligned with the contents of the Required Assignment due in Module 4, and in turn with your final LASA project due in Module 7.
Complete the following, in a 3 pages assignment:
- Identify a company that currently has international/global operations and plans an expansion into a new country or a domestic company that intends to expand its operations abroad.
- Explain the business, its mission, its vision, core beliefs and company culture.
- Provide a comprehensive business description, including its industry, industry and business life cycle stage, the type of organization, the needs to be satisfied with the expansion initiative, ownership, current location(s), size, products/services, the strategic advantage, and the legal structure.
- Provide the existing/proposed geographic scope of the business.
Your final report will be in a word document and be approximately 3 pages in length and utilize 1-3 professional sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, punctuation, and APA format.
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