free marketing dissertation topics

free marketing dissertation topics

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers.
  • Branding and consumer behaviour – A comparative analysis of Pepsi and Coke
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • Can direct marketing be as effective as a group-orientated tool as it is an individual orientated one?
  • Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?
  • Can luxury goods retailers prevent barriers to switching?
  • Developing new prices strategies for independent retailers in a period of fuel-based inflation
  • Do consumers really understand a company’s brand values? The case of Starbucks.
  • Feeding off low self-esteem to create a desire to purchase’ – can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: A literature based review.
  • From failure to success; The changing marketisation of the Millennium Dome to the O2 arena: a lesson for 2012?
  • Garra rufa fish: A problem of marketing after health scares?
  • How and why does the relationship marketing-traditional marketing continuum vary within an industry?
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • How does product quality affect customer loyalty among high and low touch products?
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Marketing the high street: A new challenge in British retailing?
  • Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina – an investigation
  • Repositioning fresh fruit sales within Tesco; A marketing approach
  • The remarketing of personal debt as acceptable: A post 1980s phenomenon?

free marketing dissertation topics

free marketing dissertation topics

AB 204 Unit 9 Assignment Monetary and Fiscal Policy, Macroeconomic Fluctuations and Macroeconomic Equilibrium

1. Refer to the sets of the aggregate demand, short-run aggregate supply, and long-run aggregate supply curves. Use the graphs to explain the process and steps by which each of the following economic scenarios will shift the economy from one long-run macroeconomic equilibrium to another equilibrium. Under each scenario, elaborate the short-run and long-run effects of the shifts in the aggregate demand and aggregate supply curves on the aggregate price level and aggregate output (real GDP).

Suppose the household wealth decreases due to a decline in the stock market asset prices (See the set of graphs below and pay attention to the 3-stage shifts in graphs).

Assume the government lowers taxes, which increases the household’s disposable income. However, the government purchases (spending) remains the same. (See the set of graphs below and shifts in graphs)

2. Suppose the economy of a hypothetical country has reached its long-run macroeconomic equilibrium when each of the following aggregate demand shocks occurs. What kind of gap, inflationary or recessionary gap, will the economy face after the AD shock indicated by the shift in AD curves? What types of fiscal policy instruments will help move the economy back to the potential level of output (real GDP)? Give specific examples.

At the long-run macroeconomic equilibrium, the stock market boom occurs and this increases the value of stocks households hold. (See the set of graphs below and shifts in graphs in the two-steps)

The government increases its purchases (spending) due to natural disasters. (See the set of graphs below and shifts in graphs)

Assume the Central Bank reduces the money supply in the economy which leads to an increase in the interest rates. (See the set of graphs below and shifts in graphs)

AB 204 Unit 2 Assignment Economic Models and Comparative Advantage

Explain the difference between absolute advantage and comparative advantage. Which is more important in determining trade between individuals or countries? Is it absolute advantage or comparative advantage? Why?

Let us assume two students must prepare a presentation for their marketing class. As part of their class presentation, they must do a series of calculations and prepare 50 PowerPoint slides. It would take Larry 10 hours to do the required calculation and 10 hours to prepare the slides. It would take Kate 12 hours to do the series of the calculations and 20 hours to prepare the PPT slides.

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