Focus of the Business Plan

Focus of the Business Plan
1. Executive Summary:
a. A page of plan highlights
2. Company Description:
a. What business will you be in? What will you do? Describe the following elements:
Mission Statement
Company Goals and Objectives
Business Philosophy
Legal form of ownership
3. Product or Service:
a. Describe your product or service and the benefits it will provide for customers
Describe the industry and how you will position your company
4. Market Analysis:
To whom will you market your products?
Describe pricing, promotion, distribution and forecasts for your product/service
5. Strategy and Implementation:
Describe your most important company competitive strengths and core competencies.
Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service
6. Management Team:
What background experience, skills, and strengths do you personally bring to this new venture?
Who are the key members of the team? What strengths do they bring to the venture?
What outside assistance will you have (board of directors, board of advisors, etc?) Be specific.
7. Financial Plan:
a. Include material on the following:
Source and use of funds sheet (how much money a firm needs, how it will raise money, and what the money will be used for)
Assumptions sheet (explanation of the most critical assumptions that your financial statements are based on)
Pro Forma Income Statement
Balance Sheet
Cash Flow Statement
Appendices (any supporting documentation)

BUS 437 Week 2 DQ 1 Customer Survey
BUS 437 Week 5 DQ 2 Presentation Concerns
BUS 437 Week 4 DQ 2 Financial Projections
BUS 437 Week 1 Assignment Company Description
BUS 437 Week 4 Assignment Finance Section
BUS 437 Week 5 Assignment Business Plan
BUS 437 Week 1 DQ 1 Writing the Business Plan
BUS 437 Entire Course Business Plan Development
BUS 437 Week 3 DQ 1 Implementation
BUS 437 Week 2 DQ 2 Industry Analysis
BUS 437 Week 4 DQ 1 Sequence of Information
BUS 437 Week 3 Assignment Strategy, Implementation, & Management Sections
BUS 437 Week 2 Assignment Marketing Section
BUS 437 Week 5 DQ 1 Slogan
BUS 437 Week 1 DQ 2 Using Outside Help to Write the Plan
BUS 437 Week 3 DQ 2 Operations Model

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