financial statement analysis of a public company

Financial statement analysis of a public company Ashford.

You will discuss the financial health of this company with the ultimate goal of making a recommendation to other investors.
Write a five-to seven-page financial statement analysis of a public company, formatted according to APA style as outlined in the Ashford Writing Center. In this analysis you will discuss the financial health of this company with the ultimate goal of making a recommendation to other investors. Your paper should consist of the following sections: introduction, company overview, horizontal analysis, ratio analysis, final recommendation, and conclusions. Your paper needs to include a minimum of two scholarly resources in addition to the textbook as references. I have chosen to rote my paper on General
Electric Here is a breakdown of the sections within the body of the assignment: Company Overview Provide a brief overview of your company (one to two paragraphs at most). What industry is it in? What are its main products or services? Who are its competitors? Horizontal Analysis of Income Statement and Balance Sheet Prepare a three-year horizontal analysis of the income statement and balance sheet of your selected company. Discuss the importance and meaning of horizontal analysis.
Discuss both the positive and negative trends presented in your company. Ratio Analysis Calculate the current ratio, quick
ratio, cash to current liabilities ratio, over a two-year period. Discuss and interpret the ratios that you calculated.
Discuss potential liquidity issues based on your calculations of the current and quick ratios. Are there any factors that
could be erroneously influencing the results of the ratios? Discuss liquidity issues of competitive companies within the
same industry. Recommendation Based on your analysis would you recommend an individual invest in this company? What
strengths do you see? What risks do you see? It is perfectly acceptable to state that you would recommend avoiding this
company as long as you provide support for your position. Writing the Final Paper 1. Must be five to seven double-spaced
pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. 2. Must include a title
page with the following: a. Title of paper b. Student’s name c. Course name and number d. Instructor’s name e. Date
submitted 3. Must begin with an introductory paragraph that has a succinct thesis statement. 4. Must address the topic of
the paper with critical thought. 5. Must end with a conclusion that reaffirms your thesis. 6. Must document all sources in
APA style, as outlined in the Ashford Writing Center. 7. Must include a separate reference page, formatted according to
APA style as outlined in the Ashford Writing Center. Grading Rubric : Total Possible Score: 29.00 Organization:
Introduction, Thesis Statement, and Conclusion Total: 2.00 Distinguished – Paper is logically organized with a well-
written introduction, thesis statement, and conclusion. Proficient – Paper is logically organized with an introduction,
thesis statement, and conclusion. One of these requires improvement. Basic – Paper is organized with an introduction,
thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require
improvement. Below Expectations – Paper is loosely organized with an introduction, thesis statement, and conclusion. The
introduction, thesis statement, and/or conclusion require much improvement. Non-Performance – The introduction, thesis
statement, and conclusion are either nonexistent or lack the components described in the assignment instructions. Selects
and Provides an Overview of the Chosen Company Total: 4.00 Distinguished – Provides a thorough overview of the chosen
company, including the industry in which it competes, competitors, and products and/or services provided. Proficient –
Provides an overview of the chosen company, including the industry in which competes, competitors, and of the products
and/or services provided. Minor details are missing. Basic – Provides a limited overview of the chosen company, including
the industry in which it competes, some of the competitors, and some of the products and/or services provided. Several
relevant details are missing. Below Expectations – Provides an incomplete overview of the chosen company. Most of the
required components (industry, competitors and products/services) are missing. Non-Performance – The overview of the
chosen company is either nonexistent or lacks the components described in the assignment instructions. Horizontal Analysis
of the Income Statement and Balance Sheet Total: 7.00 Distinguished – Creates a thorough and accurate horizontal analysis
of the income statement and balance sheet. Discusses, in detail, the importance and meaning of a horizontal analysis, and
comprehensively discusses the positive and negative trends for the company chosen. Proficient – Creates a thorough
horizontal analysis of the income statement and balance sheet. Discusses the importance and meaning of a horizontal
analysis and the positive and negative trends for the company chosen. Minor details are missing. Basic – Creates a limited
horizontal analysis of the income statement and balance sheet. Minimally discusses the importance and meaning of a
horizontal analysis and the positive and negative trends for the company chosen. Several relevant details are missing.
Below Expectations – Attempts to create a horizontal analysis of the income statement and balance sheet; however, the
importance and meaning of a horizontal analysis and/or the positive and negative trends for the chosen company are not
sufficiently discussed. Many significant details are missing. Non-Performance – The horizontal analysis of the income
statement and balance sheet are either nonexistent or lack the components described in the assignment instructions. Ratio
Analysis Total: 6.00 Distinguished – Correctly calculates all assigned ratios. Interprets the findings, relating their
meaning to concepts covered in the text. Fully expands the liquidity discussion to include competitors in the industry and
the relevance of their liquidity compared to the chosen company. Proficient – Calculates all assigned ratios. Interprets
the findings, relating their meaning to concepts covered in the text. Expands the liquidity discussion to include
competitors in the industry, but does not elaborate on the relevance of their liquidity compared to the chosen company.
Basic – Calculates most assigned ratios. Interprets some of the findings, but does not relate their meaning to concepts
covered in the text. Discusses liquidity, but does not address the liquidity of the competitors in the industry in
association with the chosen company. Below Expectations – Calculates some of the assigned ratios, but does not interpret
the findings or relate their meaning to the concepts covered in the text. Minimally discusses liquidity and fails to
sufficiently address the liquidity of the competitors in the industry in association with the chosen company. Non-
Performance – The ratio analysis is either nonexistent or lacks the components described in the assignment instructions.
Discusses Strengths and Weaknesses of the Firm and Provides a Recommendation for Investment Total: 4.00 Distinguished –
Thoroughly discusses the strengths and risks of the company’s financial position based on analysis completed and
integrates concepts and data to arrive at a well-supported recommendation. Proficient – Discusses most of the strengths
and risks of the company’s financial position based on the analysis completed and integrates concepts and data to arrive
at a reasonably well-supported recommendation. Basic – Discusses some of the strengths and risks of the company’s
financial position based on the analysis completed and makes a recommendation; however, the recommendation is not
sufficiently supported by the text or scholarly sources. Below Expectations – Minimally discusses the strengths and risks
of the company’s financial position based on the analysis completed. Fails to make a recommendation for making an
investment in this firm. Non-Performance – The recommendation for an investment in this firm is either nonexistent or
lacks the components described in the assignment instructions. Critical Thinking: Evidence Total: 1.00 Distinguished –
Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of
experts are scrutinized thoroughly. Proficient – Employs applicable information from credible sources to develop an
analysis of the topic. Basic – Identifies applicable information from credible sources, but may neglect the application of
such information toward the analysis of the topic. Below Expectations – Displays information from external sources, but
such information may lack credibility and/or relevance. Neglects the application of such information toward the analysis
of the topic. Non-Performance – The assignment is either nonexistent or lacks the components described in the
instructions. Quantitative Literacy: Calculations Total: 1.00 Distinguished – Calculations are essentially all successful
and all inclusive. Calculations are presented clearly and succinctly. Proficient – Calculations are mostly successful and
adequately comprehensive to solve the problem. Basic – Attempted calculation either unsuccessfully or represents only a
segment of the calculations required to comprehensively solve the problem. Below Expectations – Attempted calculations are
both unsuccessfully and are not comprehensive. Non-Performance – The assignment is either nonexistent or lacks the
components described in the instructions. Quantitative Literacy: Application/Analysis Total: 1.00 Distinguished – Uses the
quantitative analysis of data as the foundation for profound and thoughtful judgments, drawing perceptive, competent
conclusions from this work. Proficient – Uses the quantitative analysis of data as the foundation for competent judgments,
drawing rational and proficient conclusions from this work. Basic – Uses the quantitative analysis of data as the
foundation for conceivable judgments, drawing ordinary conclusions from this work. Below Expectations – Attempts to use
the quantitative analysis of data as the foundation for basic judgments and is hesitant about drawing conclusions from
this work. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics Total: 0.75 Distinguished – Displays meticulous comprehension and
organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to
understand. Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar.
Written work contains only a few minor errors, and is mostly easy to understand. Basic – Displays basic comprehension of
syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the
reader. Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar.
Written work contains major errors, which distract the reader. Non-Performance – The assignment is either nonexistent or
lacks the components described in the instructions. Written Communication: APA Formatting Total: 0.75 Distinguished –
Accurately uses APA formatting consistently throughout the paper, title page, and reference page. Proficient – Exhibits
APA formatting throughout the paper. However, layout contains a few minor errors. Basic – Exhibits APA formatting
throughout the paper. However, layout contains a few minor errors. Below Expectations – Fails to exhibit basic knowledge
of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance – The
assignment is either nonexistent or lacks the components described in the instructions. Written Communication: Page
Requirement Total: 0.75 Distinguished – The paper meets the specific page requirement stipulated in the assignment
description. Proficient – The paper closely meets the page requirement stipulated in the assignment description. Basic –
The paper meets over half of the page requirement stipulated in the assignment description. Below Expectations – A
fraction of the page requirement is completed. Non-Performance – The assignment is either nonexistent or lacks the
components described in the instructions. Written Communication: Resource Requirement Total: 0.75 Distinguished – Uses
more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the
reference page are used and cited correctly within the body of the assignment. Proficient – Uses required number of
scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the
assignment. Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly.
Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations – Uses inadequate number of sources that provide little or no support for ideas. Sources used may not
be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not
formatted correctly. Non-Performance – The assignment is either nonexistent or lacks the components described in the
instructions.

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