Discuss the benefits of market research.

Discuss the benefits of market research.

This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment.

Part 1:

In three to four pages, address the following areas:

Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.

Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.

 

Include ongoing costs as well as one-time fees.

 

Part 2:

In five to six pages, address the following areas:

Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.

Discuss the benefits of market research.

Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.

 


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