Choose a campaign
Choose an advertising campaign, analyze the rehoritcal strategies used, and than evaluate the campaign Custom Essay
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- Choose a campaign: Use research to get to know some campaign(s) in the media around you: Web, TV, print, radio, mobile phone. An anti-drug campaign for teens? A local Senator’s campaign for re-election? Starbucks’s line of seasonal coffee drinks? A university’s recruiting campaign?
- Examine the key elements of the rhetorical situation: the communicator, audience, message and purpose, context
- Analyze the rhetorical strategies the campaign is using to send its message—what they did, how and why
- Use this analysis to evaluate this campaign.
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