Case Study Analysis : external/internal and competitive environment

 You will complete a formal, in-depth case analysis requires you to utilize the entire strategic management process. Assume you have been asked by a firm to analyze its external/internal and competitve environment and make strategic recommendations. You will be expected to make exhibits to support your analysis and recommendations. The case analysis should encompass 35-50 pages plus the exhibits and cover page. The cover page should include the company name, your group name, and the date of submission. The matrices should be part of the analysis body, not as exhibits/attachments. The completed case should include: Executive Summary Existing mission, objectives, and strategies A new mission statement Analysis of firm structure–(identify type) SWOT (TOWS) Analysis Five Forces Analysis Confrontation Matrix Impact/Probability Matrix Positioning Map EFE Matrix IFE Matrix IE Matrix SFAS Matrix Competitive Profile Matrix Assessment of firm functional areas (HR, R&D, Mktg, Finance, Operations, Mgmt, etc.) BCG Matrix GE/McKinsey Matrix Industry Life Cycle (ILC) Analysis SPACE Matrix Grand Strategies Matrix QSPM Matrix List alternative strategies, (giving advantages-disadvantages) Recommend specific strategies and long-term objectives. Current Firm Ratios(GPM, NPM, Quick ratio, Current ratio, D2E, ROI, ROA, ROE, ROCI, EBITA, EPS) Prepare Pro-Formal Financial Statements

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