Case 10: Apple, Google, and Microsoft Battle for your Internet Experience

 

Case 10: Apple, Google, and Microsoft Battle for your Internet Experience

  1. Please read the case study that starts on the next page.
  2. Answer all 5 questions below.
  1. Define and compare the business communication processes and business

models and areas of strength of Apple, Google, and Microsoft.

 

  1. Why is mobile computing so important to these three firms? Evaluate the mobile

platform offerings of each firm.

 

  1. What is the significance of applications and app stores to the success or failure of

mobile computing?

 

  1. Which company, communication and business models do you believe will prevail

in this epic struggle? Explain your answer.

 

  1. What difference would it make to you as a manager or individual consumer if

Apple, Google, or Microsoft dominated the Internet experience? Explain your

answer. What would be the impact and/or implications for your business

communication processes?

 

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