Business Strategy

Business Strategy
In a paper of 750-1,000 words, describe the strategic marketing process and its three key phases of planning, implementation, and control. Address the following:

1. How does the marketing mix help businesses create market segments?
2. How does this in turn help to create customer loyalty?

Use examples and references to support your articulation.
Prepare the assignment according to the APA guidelines

Team Leadership Personality Assessment
Personality Assessment results Your manager tells you about a new department the company will be adding that is part of the company’s strategic plan to enter a particular market segment. Your manager would like you to manage one of the teams in this new department. Your manager has put together the team you will be managing. Your new team consists of the members of your current Learning Team.
To be successful in the new market segment, your team must efficiently accomplish the goals set by the company. Your manager, therefore, would like you to develop a leadership approach for each team member on your team based on the theories of leadership and each member’s individual personalities.
Write a memo to your manager of no more than 1,400 words in which you explain how you plan to successfully lead your team. Include the following:
• Evaluate the individuals, including yourself, based on the personality assessment.
• Evaluate the situation in terms of urgency, culture, and so forth.
• Determine leadership approaches, based on individuals and the situation. Highlight the principles you have applied from various leadership theories. Specifically identify leadership styles and theories

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