BUS 352 Week 2 DQ 2 Customer Decision Process

BUS 352 Week 2 DQ 2 Customer Decision Process

Customer Decision Process

Customer Decision Process. For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:

  1. How does value vary for a large purchase versus a smaller one?
  2. Does adding value always cost money?

Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.
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