BUAD 4980 STRATEGIC MANAGEMENT REPORT #1: STRATEGY ANALYSIS

BUAD 4980 STRATEGIC MANAGEMENT

REPORT #1: STRATEGY ANALYSIS

In one sentence, define SWOT analysis. In one sentence each, do the following: give the purpose of the external analysis, define an opportunity, and define a threat. In one sentence each, do the following: give the purpose of the internal analysis, define a strength, and define a weakness.

2.2. Value chain analysis
In one sentence each, define the following: value, value chain, core competencies, value chain analysis. In two to three sentences, explain why outsourcing needs to take place
2.3. Performance analysis
In one sentence each, define the following: performance analysis, effectiveness, financial measures, strategic measures. In three to five sentences, explain the balanced scorecard.
2.4. Competitive advantage analysis
In one sentence, define competitive advantage. In two to five sentences, explain what a firm must do to create a competitive advantage.
3. ANALYSIS
3.1. SWOT analysis
Table 1 General Motors’ external analysis
Opportunities Threats
Industry environment:
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– Industry environment:
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General environment:
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– General environment:
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Directions for Table 1: Inside Table 1: (1) Identify four opportunities (two in the industry environment, and two in the general environment) as follows: give the name of each opportunity, and then for each, write one sentence that explains why it is an opportunity. (2) Identify four threats (two for the industry environment, two for the general environment) as follows: give the name of each threat, and then for each threat, write one sentence that explains why it is a threat. NOTE: To better understand these instructions, refer to my Report #1 (InstructorReport1.doc).
Table 2 General Motors’ internal analysis
Strengths Weaknesses
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– –
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Directions for Table 2: Inside Table 2: (1) Identify two strengths as follows: give the name of each strength, and then for each, write one sentence that explains why it is a strength. (2) Identify two weaknesses as follows: give the name of each weakness, and then for each, write one sentence that explains why it is a weakness. NOTE: If needed, you can refer to my Report #1.
Right after Table 2 (i.e. outside the table): In three to five sentences, discuss your company’s SWOT analysis (SWOT analysis is based on what you have done in Table 1 and Table 2).
3.2. Value chain analysis