BU320 Assignment 04 – Marketing Principles
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Format Requirements” page located at the beginning of this learning guide for specific format requirements.
1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.
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2. Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.
3. Describe what tools are used to make effective marketing decisions.
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