bases for segmenting the MBA marketplace

Integration question: Briefly outline the bases for segmenting the MBA marketplace Custom Essay

Briefly outline the bases for segmenting the MBA marketplace

Reflect on what you have learned during last 3 weeks of the course and how you might now apply some of the concepts, theories, and applications that you have studied during that time.

This Integration Question requires that you apply what you have learned about segmentation, targeting, and position to the MBA marketplace. By also engaging in reflection on your own decision making regarding your choice of MBA programme, you are encouraged to critique organisational strategy against your own experience.

  1. a) Briefly outline the bases for segmenting the MBA marketplace. Identify the target group you believe University has chosen and describe how this is reflected in its positioning.


  1. b) Reflect on your own reasons for choosing to undertake your MBA at the University. To what extent do these match the strategy identified above? –> reasons will be uploaded


Please limit your response to between 750–1,000 words, be academic on university level and include external references in support of your comments. (References all together at least eight.)


If necessary you could improve your writings with paragraphs shortened and justified and use of sub-headings.


Remember to cite and reference examples from the given readings and journal articles over the three weeks – add also own research of peer-viewed articles.

Demonstrate theoretical understanding and relate and interlink them to each other as also to your daily work as technical director.



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