Assume you are starting a company to sell one product or service.

Assume you are starting a company to sell one product or service.  Create a marketing plan and answer the following questions.  Your paper must be in APA format and will be run through the Blackboard SafeAssign plagiarism software.  You must have a SafeAssign originality score of 10% or less or you will receive zero points for this assignment.

1. Target Market:  describe in detail how you segmented the market, and which target market you will be going after.
2. Positioning:  How will you position product/brand in the market? How is your positioning different from your competitors? What is your Point-of Difference?
3. Marketing Mix:  Specify and describe in detail the proposed decisions for each marketing mix element (the 4 Ps).
4. Product:  Your offerings. What is the consumer need that you discovered, and how will you satisfy it?
5. Price:  Describe how you will price your product(s) and why.
6. Promotion:  What is your promotion strategy and why?
7. Place (Distribution Situation):  How will your company deliver its goods/services to its customers (e.g., stores, direct mail, online, etc)? Why? Present concrete plans on the size and importance of each distribution channel.
8. Create a SWOT analysis