ANALYSE THE MARKET PERFORMANCE OF EXISTING AND POTENTIAL COMPETITORS AND THEIR PRODUCTS OR SERVICES, TO IDENTIFY POTENTIAL OPPORTUNITIES OR THREATS TO THE ORGANISATION.

ANALYSE THE MARKET PERFORMANCE OF EXISTING AND POTENTIAL COMPETITORS AND THEIR PRODUCTS OR SERVICES, TO IDENTIFY POTENTIAL OPPORTUNITIES OR THREATS TO THE ORGANISATION.

Qualification Code/Title BSB51215 Diploma of Marketing Assessment Type Assessment -01 ( Report) Time allowed Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBMKG507 Interpret market trends and developments Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor’s Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….. Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates ? This assessment is to be completed according to the instructions given below in this document. ? Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmit in showing your competence with this unit. ? If you are not sure about any aspect of this assessment, please ask for clarification from your assessor. ? Please refer to the College re-submission and re-sit policy for more information. ? If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately. ? Please read the Case Study carefully then complete all Tasks. ? To be deemed competent for this unit you must achieve a satisfactory result with tasks of this Case Study along with a satisfactory result for the other two assessments. ? This is an Open book assessment which you will do in your own time but complete in the time designated by your assessor. Remember, that it must be your own work and if you use other sources then you must reference these appropriately. ? This Report will need to be approximately 1000 words ? This is Individual Assessments. Once you have completed the assessment, please provide the Hard copy of the Assessments to your Trainer/ Assessor. ? Plagiarism is copying someone else’s work and submitting it as your own. Any Plagiarism will result in a mark of Zero.. ASSESSMENT-1(Research & Report Writing) Market trends and developments Assessment description You will write a draft report on an organisation for which you can access sufficient marketing data. You will use the same organisation for Assessment Task 2, so make sure you have access to a marketing plan and market data for this organisation. The organisation may be one you work for, one with which you are familiar, or another as negotiated with the facilitator. The draft report should identify trends and market developments and their potential impacts on the business, review comparative business performance and identify any potential opportunities and threats to the organisation’s market share. The draft report you create for this Assessment Task will be added to in Assessment Task 2. You will then perform more analysis and submit a final report in Assessment Task 3.