Topic 1: Creating a Customer Relationship Management Plan
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- Think of a company that has provided great customer service to you recently.
- What did it do? How did it go beyond what you expected? What do companies have to do to get employees to deliver such services?
Topic 2: Loyalty and Distribution Methods
- Are loyalty programs more likely to be successful for certain kinds of products and service than for others?
- Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
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