Consider yourself as a volunteer hired to develop a template for gathering information about major gift prospects. What information would be the most important? Why?

Consider yourself as a volunteer hired to develop a template for gathering information about major gift prospects. What information would be the most important? Why?

Knowing who your major supporters are, is key to the survival of a nonprofit organization. The first important information is, knowing who are potential major donors. Knowing this information will help you understand how to approach this prospect and win favor with them. With gathering their information as to who they are, what they’re about, what they value in an organization will help you build a case for them.

The next type of information is, who will work to develop a relationship with major donors. Having someone who can build a relationship will also gain favor with that prospect. This person will gain extra knowledge on the person you’re wanting to network with and will build a bridge with the organization and them.

The last piece of information is, are there any donors that can be cultivated into major donors. An example of that is the organization that’s within my company is nonprofit. We had a donor who helped us open our doors but through a working relationship and him seeing the progress we’ve made, along with the people we’ve helped, has caused him to become a major donor. There are always some donors who will support your organization a little at first, to see what your true intentions are but can be turned into major donors if the organization is stands true to who they say they are.