MKT315 Individual assignment-Ginsters case study

Ginsters case study

Understanding marketing management concepts Little understanding shown Some understanding of basic marketing shown Fair understanding of basic marketing shown Good understanding of general marketing management shown Good understanding of the full scope of marketing management shown Very good insight into marketing management disciplines Excellent insight into sophisticated marketing management disciplines
Clear, realistic and innovative proposals Proposals are not clear or realistic Proposals are clear but not innovative and are unrealistic Proposals are clear and relevant to the audience. But the opportunities have not be properly identified Proposals are clear and a potential market opportunities are demonstrated Proposals are clear and realistic; definite market opportunities are demonstrated Proposals are clear and innovative; the scope of the market opportunities are demonstrated Proposals are clear, realistic and highly innovative; proven market opportunities are well demonstrated
Applied concepts clearly and informatively Marketing concepts not applied Some basic marketing concepts applied Basic marketing concepts properly applied throughout the report Marketing concepts with critical analysis properly applied throughout the report Sophisticated marketing concepts with supporting analysis applied throughout Broad range of sophisticated marketing concepts with supporting analysis Broad range of sophisticated marketing concepts and evidence of contemporary thinking

Quality and originality of strategic ideas Ideas are unoriginal or are copies Ideas lacks originality and fail to demonstrate market potential Strategic ideas are original but the unsupported by research evidence Strategic ideas are original and the research indicates there is market potential Strategic ideas are original and the research strongly indicates the market potential Strategic ideas are of high quality and original The research has been used to inform the details of the planning Strategic ideas are of high quality and original The research has been used to guide and inform the development of the proposed plan

Clarity of written expression Very poor expression Acceptable clarity but errors in grammar and syntax Work is clear with few errors in grammar and syntax Work is well-written and follows a clear progression of ideas and concept development Work is very well-written, easily understood with a succinct professional style Work is written in a professional style, easily understood using good English with very few errors Work is highly polished, written in a professional style, easily understood using good business language with no errors
Criteria / mark band 39% or less 40 – 49% 50-59% 60-69% 70-79% 80-89% 90% and above
Professional presentation Very poor presentation, without proper structure Fair presentation and reasonably structured Good presentation, , well-structured with contents page, executive summary and relevant appendices Good presentation, , well-structured with contents page, executive summary and relevant appendices and accurate editing Very good, professional quality presentation that follows the report writing guide with accurate editing Very good, professional quality presentation that follows the report writing guide with accurate editing. All charts and diagrams in style. Excellent, professional quality presentation that presents a confident, comprehensive work.
Accurate referencing Poor or no referencing Limited referencing using the Harvard method Reasonable referencing throughout with accurate Harvard references. Good referencing throughout using the Harvard method. Some peer reviewed journals and business press Good range of references using a mix of peer review journals and trade / business press. Extensive range of references using a mix of peer review journals and trade / business press. Excellent referencing using a wide range of peer review journals and trade / business press.
Extent of sustainability No attempt to include sustainable considerations Makes an attempt at producing a plan that has sustainable elements Some fair considerations of sustainability in the proposals Well thought through sustainable aspects that considers the manufacturing, and retailing environments Very well thought through sustainable aspects that consider the whole design, promotional and retailing environments Detailed consideration of all sustainable aspects from raw material sourcing to consumer behaviour Maximises all the sustainable options in sourcing raw materials, manufacture, logistics and reverse logistics