Assignment 2: Planning the Future at Galaxy
Criteria Outstanding Superior Good Substandard Failure
Content: Created SWOT Analysis 1.68 points
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Demonstrates an exceptional, thorough and insightful understanding of the key concepts, principles and theories of SWOT analysis.
(1.512 – 1.68) 1.428 points
Demonstrates excellent understanding of the key concepts, principles and theories of SWOT analysis.
(1.344 – 1.511) 1.26 points
Demonstrates satisfactory understanding of the key concepts, principles and theories of SWOT analysis.
(1.176 – 1.343) 1.092 points
Demonstrates limited understanding of the key concepts, principles and theories of SWOT analysis.
(0.01 – 1.175) 0 points
Failed to demonstrate understanding of the key concepts, principles and theories of SWOT analysis.
(0)
Content: Detailed Explanation of SWOT 1.89 points
Demonstrates an exceptional ability to use specific case study information and provide detailed explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.
(1.701 – 1.89) 1.6065 points
Demonstrates excellent ability to use specific case study information and provide many explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.
(1.512 – 1.70) 1.4175 points
Demonstrates satisfactory ability to use specific case study information and provide some explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.
(1.323 – 1.511) 1.2285 points
Demonstrates limited ability to use specific case study information and provide detailed explanations as to what considerations led to the determination that certain facts should be classified as strengths, weaknesses, opportunities and threats.
(0.01 – 1.322) 0 points
Fails to identify, isolate and classify any salient facts from the case study that would, with an explanation of its relevance, determine the strengths, weaknesses, opportunities and threats of the business used in the case study.
(0)
Use of Resources: Application to Explain Concepts and Skills in Creating SWOT 1.68 points
Demonstrates an exceptional ability to make appropriate and powerful connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.
(1.512 – 1.68) 1.428 points
Demonstrates excellent ability to make appropriate connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.
(1.344 – 1.511) 1.26 points
Demonstrates satisfactory ability to make appropriate connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.
(1.176 – 1.343) 1.092 points
Demonstrates limited ability to make appropriate connections between identified issues/problems and the concepts studied in the course readings and case study fact pattern.
(0.01 – 1.175) 0 points
Fails to demonstrate ability to use facts and course material to structure ideas.
(0)
Content: Make Decision for Keith’s Recommendation and Explain 1.68 points
Makes a decision based on conclusions drawn with an exceptional analysis and evaluation of the SWOT, vision, mission and long-term goals for the business.
(1.512 – 1.68) 1.428 points
Makes a decision based on conclusions drawn with an excellent analysis and evaluation of the SWOT, vision, mission and long-term goals for the business.
(1.344 – 1.511) 1.26 points
Makes a decision based on conclusions drawn with a satisfactory analysis and evaluation of the SWOT, vision, mission and long-term goals for the business.
(1.176 – 1.343) 1.092 points
Makes a decision based on unclear conclusions and/or minimal analysis or evaluation of SWOT, vision, mission, and long-term goals for the business.
(0.01 – 1.175) 0 points
Fails to make a decision based on conclusions drawn with the analysis and evaluation of SWOT, vision, mission and long-term goals of the business.
(0)
Content: Goals and Objectives 1.89 points
Demonstrates exceptional comprehension of the difference between goals and objectives by creating three separate lists and selected choices have no incorrect choices.
(1.701 – 1.89) 1.6065 points
Demonstrates excellent comprehension of the difference between goals and objectives by creating three separate lists and selected choices have no more than 1-3 incorrect choices.
(1.512 – 1.7) 1.4175 points
Demonstrates satisfactory comprehension of the difference between goals and objectives by creating three separate lists and selected choices have no more than 4-5 incorrect choices.
(1.323 – 1.511) 1.2285 points
Demonstrates minimal comprehension of the difference between goals and objectives by either creating two rather than three separate lists and/or selected choices that reflect 6 or more incorrect choices.
(0.01 – 1.322) 0 points
Lists are not created or discussed.
(0)
Content: Explain Reasoning for the Selection of Individual Goals and Objectives/Abandonment of Others 1.68 points
Demonstrates an exceptional ability to clearly explain reasoning for the selection of individual goals and objectives and the abandonment of others by making appropriate and powerful connections between identified goals and objectives and the concepts studied in the course readings and the case study fact pattern.
(1.512 – 1.68) 1.428 points
Demonstrates an excellent ability to clearly explain reasoning for the selection of individual goals and objectives and the abandonment of others by making appropriate connections between identified goals and objectives and the concepts studied in the course readings and the case study fact pattern.
(1.344 – 1.511) 1.26 points
Demonstrates satisfactory ability to explain reasoning for the selection of individual goals and objectives and the abandonment of others by making somewhat vague connections between identified goals and objectives and limited use of the concepts studied in the course readings and the case study fact pattern.
(1.176 – 1.343) 1.092 points
Demonstrates limited ability to explain reasoning for the selection of individual goals and objectives and the abandonment of others making inappropriate, incomplete or little connection between issues identified and the concepts studied in the readings and the case study fact pattern.
(0.01 – 1.175) 0 points
Fails to explain reasoning for the selection of individual goals and objectives and the abandonment of others.
(0)
CriticalThinking/Reasoning 4.2 points
Comments reflect a highly accomplished level of analysis, synthesis, evaluation and reasoning of the case material and case study facts resulting in accurate, thorough, and soundly reasoned conclusions.
(3.78 – 4.2) 3.57 points
Comments reflect an excellent level of analysis, synthesis, evaluation and reasoning of the case material and case study facts resulting in accurately reasoned conclusions.
(3.36 – 3.77 ) 3.15 points
Comments reflect a satisfactory level of analysis, synthesis, evaluation and reasoning of the case material and case study facts resulting in partially correct conclusions that lack development or detail that demonstrates insight into reasoning.
(2.94 – 3.35) 2.73 points
Comments reflect an unsatisfactory level of analysis, synthesis, evaluation and reasoning of the case material and case study facts, resulting in conclusions that are underdeveloped or lack soundly reasoned conclusions.
(2.52 – 2.93) 0 points
Comments reflect an unsatisfactory level of analysis, synthesis, evaluation and reasoning of the case material and case study facts, resulting in failure to draw little to no conclusions.
(0 – 2.51)
Attention to Instructions 3.15 points
Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, required use of course readings, and assignment format.
(2.835 – 3.15) 2.677 points
Demonstrates excellent understanding of requirements; missed one minor aspect of assignment.
(2.52 – 2.834) 2.362 points
Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment.
(2.205 – 2.51) 2.047 points
Fails to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment.
(1.89 – 2.204) 0 points
Fails to demonstrate understanding of assignment requirements.
(0 – 1.88)
WritingMechanics 2.1 points
Strictly adheres to standard usage rules of written English, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No errorsfound. No contractionsorjargonused.
(1.89 – 2.1) 1.785 points
Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to threeerrorsfound.
(1.68 – 1.88) 1.575 points
Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Four to 10 errorsfound.
(1.47 – 1.67) 1.365 points
Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errorsfound.
(1.26 – 1.46) 0 points
Does not adhere to standard usage rules of mechanics: conventions of written English largely incomprehensible; or errors are too plentiful to count.
(0 – 1.25)
APA Style (6th ed.) 1.05 points
No APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.
(0.945 – 1.05) 0.8925 points
Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when appropriate 1-2 times.
(0.84 – 0.944) 0.7875 points
Attempts in-text citations and reference lists; APA style errors are noted throughout document; Fails to use APA citations when appropriate 3 times in document.
(0.735 – 0.839) 0.6825 points
Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 4-5 times; or presents only 1-2 in-text citations and reference list in a paper that requires APA citations throughout the document.
(0.63 – 0.734) 0 points
No attempt at APA style; or attempts either in-text citations or reference list but omits the other.
(0 – 0.62)
Overall Score Outstanding
18.9 or more Superior
16.8 or more Good
14.7 or more Substandard
12.6 or more Failure
0 or more
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