• To what extent does a child’s gender and age influence a family decision making process and product choice?

To what extent does a child’s gender and age influence a family decision making process and product choice?

Titles and Themes Guidance

It is expected that students will undertake research within one of the core subject areas below. However there may be other areas of interest – you should discuss with your student how their subject relates to core aspects of their current level 3 programme before they proceed to identifying a title.

Subject Area	Subject Area	Subject Area
Strategy	Supply Chain Management	Marketing
Organisational Behaviour	Operations Management	E-Commerce
Entrepreneurship	Logistics	Corporate Finance
International Business	Purchasing	Mergers and Acquisitions
Globalisation	Public Sector Management	International Relations
Managing Business Resp.	Project Management	Sustainability/CSR
Leadership	Virtual Organisations	Financial Analysis
Lean/TQM	Organisational fit/misfit	Markets

 

Determining the topic:

Checklist of attributes of a good research topic

• Does the topic fit the specifications and meet the standards set by the university?
• Is the topic something with which you are really fascinated?
• Does your topic contain issues that have a clear link to theory?
• Do you have, or can you develop within the project time frame, the necessary research skills to undertake the topic?
• Is the research topic achievable within the available time?
• Is the research topic achievable within the financial resources that are likely to be available?
• Are you reasonably certain of being able to gain access to data you are likely to require for this topic?
• Are you able to state your research question(s) and objectives clearly?
• Will your proposed research be able to provide fresh insights into this topic?
• Does your research topic relate clearly to the idea you have been given (perhaps by an organisation)?
• Are the findings for this research likely to be symmetrical: that is, of similar value whatever the outcome?
• Does the research topic match your career goals?

 

Source: Saunders et al (2003)

 

 

Examples of previous titles include:

 

• To what extent does a child’s gender and age influence a family decision making process and product choice?
• Manchester United: Football club or business?
• The effect of services capes and atmospherics on consumer behaviour: what is already known?
• Celebrity endorsement and product fit: an examination of successes and failures
• Corporate Social Responsibility and oil companies in Nigeria
• Parents understanding of food packaging directed to children
• The marketing of Premium Cabin Seats in the Airline Industry
• To what extent is CSR being used as a marketing tool by organisations in the apparel industry
• Is the lack of racial diversity in Football management a problem for the game?
• Leadership Gender Diversity in the Public Sector
• Models, Processes and Factors influencing firms’ internationalization strategies
• The impact of Ebola on tourism
• The Benefits and Challenges of Sports Sponsorships
• The significance of business model innovation in a changing environment
• The significance of internal and external environmental assessment in multinational’s strategy formulation.
• The role of research, development and innovation in production strategy.