MKT WEEK 3
Assignment : W3 Defining the Target Market for the Final Project
Category :
Detail :
Choose an area (city or town with which you are familiar).
Research the area’s demographics and psychodemographic profile, utilizing such websites as the Census Bureau and Nielsen’s’ Prizm.
Write a paper of approximately 250 words that addresses the following questions:
Based on the information, what type of service or retail business opportunity do you think your area would be most interested in having and why?
What are the factors in the external environment (e.g., demographics) that help to define the target market for the selected product?
Include the source information from the website used.
Format your paper using the West Writing Style Handbook guidelines.
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