Explain how awareness of business culture across countries can enhance strategy implementation.

Explain how awareness of business culture across countries can enhance strategy implementation.

Assurance of LearningExercise11A

Compare Business Cultures Across Countries Purpose

Walt Disney does business in over 100 countries. Various websites give excellent detail that compare and contrast business culture across countries. One excellent website is http://www.kwintessential. co.uk/resources/country-profiles.html, where you can click on more than 100 countries and obtain

a synopsis of a country’s business culture. (Note: The culture part of this chapter is partly based on information at this website.) After clicking on a country at that website, you may scroll down to reach the section titled “Business Etiquette and Protocol.” This exercise gives you experience gaining information about business culture in virtually any country. Being knowledgeable of various countries’ business culture can make you a more effective manager or communicator with people or organizations in that country. This information is especially critical to firms such as Walt Disney that do business globally.

Step 1 – Go to the website named above. Click on any two countries located on different continents. Scroll down to the “Business Etiquette and Protocol” section of each country. Print this

material.