Business Communication

Business Communication

Introduction

Communication helps organizations in enhancing their performance and enduring challenging times. The contribution of communication within a company is vital; hence, firms should put more emphasis on improving it. It should be based on clear philosophy and strategic planning which would help in fulfilling the interests of the organization and its stakeholders (Adair, 2010). Another important aspect of communication within a company is that it should be flexible. Companies should have the capability to come up with a communication strategy that would match its goals and the stakeholders’ interests.

Communication is a vital strategy to organization activity as its image shaping is based on communication. Currently, most companies are using the social network as a medium to market their products. Hence, they are required to uphold good communication strategies so as to attract clients (Steinmann & Schramm-Klein, 2015). Research shows that the more organizations communicate information related to brand the higher the chances of creating a relationship with the online consumers.

Some companies have decided to personalize their messages so as to attract their clients. The messages have become an effective form of communication strategy within the online marketing communities. For instance, organizations are personalizing the words utilized while communicating to their clients to help them reach their potential positive results of the brand evaluation (Steinmann & Schramm-Klein, 2015). The personalized messages also assist in increasing the consumer’s identity with the brand. It helps in creating a positive impact on consumers’ attitude toward the brand over a period. For example, some organizations may decide to refer someone by their name when communicating with them rather than referring to them merely as their client.  Such strategies show that the words utilized by the organizations while communicating to their customers help in determining their attitude.  The words used also assist in increasing consumer satisfaction. It influences consumer purchase behavior toward the brand’s product.

However, at times the words of mouth can affect a company’s image. Boasting is common among enterprises or individuals when sharing their product opinions and recommendations on the online platform (Packard, Gershoff & Wooten, 2016). Nevertheless, some people do not think highly of people who make self-enhancing statements about themselves. Some people may choose to reject a self-enhancing product recommendation in an online review.  However, it appears that boastful word-of-mouth sources have both positive and negative results when marketing products. 

Internal communication is another important strategy within an organization. It helps in managing sustainability and stakeholders’ relationship. However, it is important for firms to decide on an active medium as well content of communication. They can choose to use online or traditional sources for communicating with the workers (Adair, 2010). The traditional sources include face-to-face or written communication. One important aspect that every company should keep in mind is the significance of the content. They should ensure that information is audience oriented. The information should be easy to understand.

Conclusion

Companies should have the capability to come up with a communication strategy that would match its goals and the stakeholders’ interests. Organizations can personalize their messages so as to attract clients and increase their brand’s performance. They can customize words used when interacting with customers as it helps in increasing consumer identity with the brand. Word-of-mouth can also have an effect on the company’s image. For instance, boastful word-of-mouth sources have both positive and negative results when marketing products.

References

Adair, J. E. (2010). Effective communication : The most important management skill of all.

London : Pan Books.

Packard, G, Gershoff, A, & Wooten, D 2016, ‘When Boastful Word of Mouth Helps versus Hurts

Social Perceptions and Persuasion’, Journal Of Consumer Research, 43, 1, pp. 26-43, Business Source Complete, EBSCOhost, viewed 4 August 2016.

Steinmann, S, Mau, G, & Schramm-Klein, H 2015, ‘Brand Communication Success in Online

Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation’, Psychology & Marketing, 32, 3, pp. 356-371, Business Source Complete, EBSCOhost, viewed 4 August 2016.

Do you need high quality Custom Essay Writing Services?  

Business Communication essay Essayprowess: Buy Cheap Essays Online from the Best Custom Writing Service on the Web.