In groups of 4, your group choose a product. You have responsibility for developing a report identifying the key elements to be included in the marketing plan for this product.

In groups of 4, your group choose a product. You have responsibility for developing a report identifying the key elements to be included in the marketing plan for this product.

Report (1800 words) – Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.

– The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems.

– The report should be tightly argued with small steps of logic.

– Key Recommendations must be clear

– Harvard referencing is required

Format:

– The assignment should be written in report format. Suggested structure is as follows:

– I. Company Background and Product Description

– II. Target Market – describe their apparent target market

– III. Marketing strategy

– IV. Conclusion – Restate the most important points of your report. It should be perfect.

– It should have a coherent structure, with a clear beginning, body and conclusion. Line space should be 1.5, and sources of information used should be cited in the usual manner.

Without any plagiarism

I also want ppt presentation as well on the same topic of report.