MKTG 420 WEEK 2 QUIZ

to have which of the following special competencies or skills?

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3. (TCO 1) Which of the following are considered to represent some key customer changes occurring today?

4. (TCO 2) Personal selling has many advantages over the other promotional tools. For instance, personal selling is which of the following?

5. (TCO 2) Many companies realize now that inside selling can be which of the following?

6. (TCO 2) The most effective way to close a sale and to get the customer’s signature on the order form is generally through which of the following?

7. (TCO 3) Developing a plan for how you want your customers to perceive your product is referred to as which of the following?

8. (TCO 3) A good example of a directory for business-to-business selling would be which of the following?

9. (TCO 3) Identifying a target market(s), and then determining what would be the right marketing mix for it describes which of the following?

10. (TCO 3) Which of the following are considered when developing a positioning strategy?

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