VRIO Framework – Breckenridge Case Resources: Financial- Ed Cerkovnik – bought 50%, became 50/50 partner w/ richard Physical-Todd Usry (brewmaster) stressed consistency and quality at all the breweries he opened for Breckenridge o Developed a template, set up all supplier arrangements and contracts, as well as inventories and specs, before the new brewmaster came on board Human-Richard Squire – “Richard’s entrepreneurial spirit drives the company” said Ed Cerkovnik – tenuous/weak managerial skills though, often fired employees very abruptly due to his impatience without careful communication beforehand (to avoid it) o Very innovative, did not always pay off but it did a few times (put Breckenridge in a very competitive position within the industry) Special beer honoring visit from Pope John Paul to Denver in 1993 ( Popus Visitus) – very successful, drew a lot of attention (media) Seasonal specialty beer program – contributed significantly to company’s sales
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