Strategies for Market Entry

Strategies for Market Entry

Strategies for Market Entry

  • Strategicperspective.(5points)

ProductStrategy

  • Buildingastrongbusiness-to-business(B2B)brand.(5points)
  • Providingcompetitivelysuperiorvaluetocustomers.(5points)
  • Thetypeofproductlinesandproductpositioning.(5points)

ManagingServicesforBusinessMarkets

  • Theroleofservices,servicequality,customersatisfactionandloyaltyandmonitoringthe customerexperience.(5points)
  • Thesignificantfactorsoftheservicemarketingstrategy.(5points)

Assignment2-Section2(30pointssectiontotal)

MarketingChannels

  • Choiceofpathstocustomersandtheroleofdistributorsandmanufacturers’representativesin marketingchannels.(10points)

PricingStrategyforBusinessMarkets

  • Theapproachusedforpricingandpricesetting.(10points)

Business  MarketingCommunications

  • Theroleofcommunication,advertising,andpromotioninAPMC’smarketingstrategy.(10 points)

Assignment2-Section3(35pointssectiontotal)

Business Marketing Communications Personal   Selling

  • Thestructureofthesalesforceandpersonalsellinginbusinessmarketingstrategy.(10points)
  • Theskillsandcharacteristicsofsalespeople.(10points)
  • Managingthesalesforce(10points)

 

 

Marketing  PerformanceMeasurement

  • Performance measures. (5 points)

Recommendations (5 points)

ASSIGNMENTFORMAT

AMicrosoftWordtemplateispostedintheAssignmentFolderinCloudDeakin.Yourreportwillhavethe followingsections:

  1. EXECUTIVESUMMARY

(One-pagemaximum,commencingonpage1)

Thisisasummaryofyourmainfindings.Beconciseandhighlightonlythemostimportantfindings fromyouranalysis.

  1. TABLEOFCONTENTS(page2)

BODYOFTHEREPORT(Commencingonpage3)

Thebodyofthereportwillincludetwomainsections(MARKETANALYSISandMARKETINGPLAN), eachwithsub-sections.Overall,youarelikelytoincludeanalysis,discussion,andrecommendations aboutbusinessmarkets,buyingandselling,organisationalbuyerbehaviour,organizingthesaleseffort, andplanningthepromotionstrategy.Thechoiceoffurthersub-headingsinthissectionwilldependon theanalysisandrecommendationsyoumake.Overall,yourreportwillidentify,describe,explain,and justifytheproblems,decisions,andyourrecommendationsindetail.Youwillneedtoapplyyour understandingoftheconceptsandprocessesfrombusinessmarketingandintegratethisknowledge intoyourresponse.Donotrepeatconceptsfromthetextbook,applythemtotheproblem.

 

Yourresponseshouldbewrittenasaformalreport.Tokeepwithinthewordlimitsyouwillneedto:

  • Reportonlythemostimportantaspectsofyouranalysis.
  • Provideyourownanalysis(ratherthanrepeatthetextbook).
  • Developasuccinctmarketingplan.
  • Use appendicesappropriately.

 

Place an order of a custom essay for this assignment or any other paper with us now. You are guaranteed; a custom premium paper being delivered within its deadline, personalized customer support and communication with your writer through out the order preparation period

order-now-blue

Have troubles with paper writing? You’ve found the right paper writing company! We are the leading essay writing services that provides quality papers for a reasonable price. On our website, you can order various assignments. Our work is 100% original. We write your essay from scratch, according to the exact specifications of your assignment. We guarantee it will pass any plagiarism check

Get Your Papers Completed by Expert Writers

Order essays, term papers, research papers, reaction paper, research proposal, capstone project, discussion, projects, case study, speech/presentation, article, article critique, coursework, book report/review, movie review, annotated bibliography, or another assignment without having to worry about its originality – we offer 100% original content written completely from scratch

PLACE YOUR ORDER

Related Posts

© All Right Reserved