(2) External Analysis – SAP-2 (Individual): SAP-2 and SAP-3 share

(2) External Analysis – SAP-2 (Individual): SAP-2 and SAP-3 share a common purpose: to explain what drives profitability in the industry and for the division you are examining. SAP-2 focuses on external drivers of this profit story, while SAP-3 focuses on internal drivers of the profit story. The page limit for assignment 2 is three pages of text in which you tell the (industry) profit story, with additional appendices for supporting evidence. Your grade may be affected if the paper is longer than 3 pages. Use graphs, figures, and data in an appendix to demonstrate your rigor and creativity. Please note that appendices providing supportive data are not optional; the absence of necessary supporting data will result in a lower evaluation. Make sure to properly reference your sources. The text should read as an executive summary aided by the data and figures in the appendix.


You will perform an external analysis relevant to a particular business unit (division) of the company. As analytical tools, you must use Porter’s Five Forces Framework and PESTLE, plus any other relevant external analysis tools discussed in class.


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